From ULTRA Festival to International Conferences - Damir Lukić on the Success of AC Hotel by Marriott Split
In recent years, Croatia has increasingly positioned itself as an attractive destination for organizing congresses, conferences, corporate events and incentives. The combination of quality infrastructure, unique locations and good transport connections makes it an excellent choice for organizers looking for professional conditions, but also an inspiring environment for their participants.
Among the most sought-after destinations, Zagreb stands out as the business and administrative center of the country with a large number of congress hotels and conference centers and the best air connections. Dubrovnik has been internationally recognized for decades for its top-notch congress hotels and spectacular historical backdrop (events in historic venues) that give each event a special dimension.
Opatija also has a special place on the map of meetings destinations, the cradle of tourism in Croatia and one of the oldest congress destinations in this part of Europe. Its long tradition of organizing business events, elegant hotels and congress centers, and proximity to international airports make it an extremely popular choice for organizers today.
Istria also plays an important role on the Croatian meetings map, with its rich capacities. Rovinj and Poreč stand out in particular. Šibenik and Zadar are also growing in popularity among organizers, destinations that, in addition to modern hotel infrastructure, also offer attractive special event spaces such as renovated historical fortresses or locations by the sea. We must not forget Split, which successfully combines business events and the Mediterranean way of life.
Why are these destinations ideal for conferences?
Event organizers are looking for much more than a classic conference hall. What is important to them is the accessibility of the destination, quality hotel infrastructure, the possibility of organizing side activities, and an authentic experience that participants can experience outside the official program.
This is precisely where Croatian destinations have a great advantage. Zagreb offers excellent transport connections and a wide selection of modern congress venues, Dubrovnik attracts international gatherings with its prestige, unique atmosphere and venues, while Opatija offers many years of experience and an elegant congress tradition. Šibenik, Split and Zadar are increasingly winning over organizers with their innovative event locations, while Istria attracts with its combination of top-notch hotel offerings, gastronomy and Mediterranean ambience.
With the ever-increasing offer of meetings hotels, conference centres and unique locations, organizers in Croatia can find space for almost any type of event – from small corporate meetings to large international congresses.
Organizers’ biggest challenge: finding the right location quickly
The process of searching and comparing offers can often be time-consuming. Sending individual inquiries to hotels and conference centres, waiting for a response and comparing different offers can take days or even weeks.
Therefore, digital tools have become an indispensable part of event planning today. Organizers are increasingly using AI tools and search engines to quickly get an overview of destinations, hotels and conference venues. Such a search can be very useful in the initial research phase, as it provides a quick picture of possible options.
However, AI results often remain at the level of information and recommendations (sometimes inaccurate), while the next step – contacting the venue and collecting specific offers – is still up to the organizers. This is precisely where the Event Assistant on the PoslovniTurizam portal has a great advantage.
Unlike classic AI search, the Event Assistant allows organizers to contact multiple verified congress venues and hotels in Croatia with a single query. Instead of sending numerous individual emails or phone calls, it is enough to fill out a single form, after which the offers arrive directly in their inbox.
One query for multiple offers - a huge time saver
The greatest value of the Event Assistant is the time saving in the initial phase of event organization. Organizers can quickly receive relevant offers, compare them and choose the venue that best suits the concept, budget and size of the event.
Of course, there is always the option of sending an individual query directly to the selected hotel or event venue via the PoslovniTurizam portal search. However, when organizers want to get more options in a short time and make a decision faster, sending a query via the Event Assistant often proves to be the simplest solution.
In a world where events are planned faster and faster, and competition for attractive dates and locations is high, Event Assistant can significantly simplify one of the first
