Zagreb among Croatia’s top advertisers: four IdejaX awards at the Days od Communication

The Zagreb Tourist Board and the City of Zagreb achieved great success at this year’s Days of Communication, the largest festival of communications and creativity in Croatia, held from 7 to 10 May in Rovinj. The Zagreb MUV and ‘Don’t get taken for a ride’ taxi fare campaigns received a total of four prestigious IdejaX awards.

The Zagreb MUV project, created in collaboration with SUPERSTUDIO, won:

• Gold in the Best Branding & Rebranding category
• Silver in the Tourism, Culture and Leisure category

The ‘Don’t get taken for a ride’ taxi fare campaign, created in collaboration with ŠANAVALA, won:

• Bronze in the Best Outdoor – OOH category
• Bronze in the Miscellaneous category

Thanks to these awards, the Zagreb Tourist Board secured an impressive fifth place in the overall advertiser rankings and became the highest-ranked institutional advertiser in this year’s IdejaX competition.

Martina Bienenfeld, Director of the Zagreb Tourist Board, said: “We are proud that our projects have been recognised at Days of Communication, a festival that brings together the very best from the creative industries and communications sector. These awards confirm the importance of strong collaboration between institutions and creative partners, as well as a bold and innovative approach to promoting Zagreb. I would like to thank the City of Zagreb, our partners and the creative teams at Superstudio and Šanavala for their dedicated work, talent and excellent cooperation.”

It is worth highlighting that Zagreb Museum Weekend (MUV) is a new cultural event launched in September 2025, which for the first time brought together Zagreb museums in a joint multi-day programme. The initiative was launched by the City Office for Culture and Civil Society in cooperation with the Zagreb Tourist Board, which developed the visual identity and implemented the campaign.

The informative ‘Don’t get taken for a ride’ taxi fare campaign was launched on the initiative of the Zagreb Tourist Board and carried out in cooperation with the City Office for Local Self-Government, Transport, Municipal Services, Civil Protection and Safety, with the aim of informing residents and visitors about safer and more transparent use of taxi services in Zagreb.