Fam trips in a destination - a valuable business tool or an overpriced “excursion” for the selected few?
Familiarization trips have evolved into an educational tool that reduces risk, builds trust and offers an authentic experience of a destination that digital tools cannot fully replace.
An event as a content goldmine: how to turn one event into months of high-quality visual content
Photographer Matea Kočmar advises that photo and video content captured at an event can extend the organiser’s and brand’s marketing communication with audiences long after the event itself has ended
Business retreat: a strategic way to strengthen your team
The combination of the sea, nature and high-quality infrastructure on Brač and the Makarska Riviera is turning business retreats into a powerful tool for team bonding and the development of modern...
Branding in the hospitality: How to increase prices, RevPAR and guest loyalty - lessons from Sweden
Tomas Bäcklund highlights how a strong brand enables hotels to increase prices and profitability even in times of rising costs and market uncertainty
WorldSkills General Assembly 2025: Bold candidacy and flawless project realisation in Dubrovnik
Major international events require precise logistics, strong partnerships and long-term preparation – and that is exactly what the WorldSkills General Assembly 2025 held in Dubrovnik was like
Top Croatian destinations for business events - how to quickly find and book the ideal venue
Croatia offers a number of attractive destinations for conferences and business events, and with the right approach, organizers can quickly find the best deals and save valuable time
How Porto managed to host 1,500 participants at the 2025 ICCA Congress
At ICCA World Congress 2025 in Porto, it became clear that infrastructure limitations are not a barrier, but a driver of innovation – when a destination has a clear vision, the courage to act, and...
Congress and event industry trends in 2026: smaller formats, greater purpose, and smarter experiences
Quality, purpose, and the participant experience are becoming more important in 2026 than the size of the event itself, with technology playing a supporting role rather than taking center stage
