Pical Resort in Poreč - the first guests have already arrived, and the hotel is fully booked for Easter
According to Valamar’s consolidated business results for 2025, operating revenue increased by 10.6% to reach EUR 461 million, while operating profit (adjusted EBITDA) amounted to EUR 132 million, up 9.1%. The strongest results were recorded in premium-segment hotels and campsites, while all Valamar destinations delivered strong performance. A 24% rise in Valamar’s share price in 2025 further confirms continued investor confidence in the company’s strategy and results.
EUR 820 million in investments: Poreč and Rab in focus
The Supervisory Board of Valamar Riviera has approved the initial draft of the Valamar Group business strategy through 2030, which will be formally presented at Investor Day in October after finalisation. The proposed strategy is based on a planned investment cycle worth approximately EUR 820 million, focused on completing key projects in the Parenzana and Brulo clusters in Poreč, as well as the Capo Fronte cluster in Rab, raising the quality of hotels and campsites, continuing the development of products and brands, and accelerating digital transformation through investment in advanced analytics, automation and AI technologies.
Strategy through 2030: EUR 800m in revenue, 70% direct sales and 90% guest satisfaction
By 2030, Valamar Group aims to reach approximately EUR 800 million in revenue, with around 50% of that revenue expected to be generated outside the main tourist season. Valamar also plans to continue strengthening its direct sales channels, which are projected to generate around 70% of total revenue.
The Group’s strategic objectives for the coming period include achieving double-digit annual growth in business performance and fundamental value. Target operating earnings (EBITDA) in 2030, following the implementation of strategic initiatives, are projected to range between EUR 220 million and EUR 240 million. The targeted dividend yield for Valamar shareholders is around 4%.
Valamar also plans to strengthen its position as the leading employer in tourism by further improving working conditions, with a strong focus on maintaining the share of local employees at above 60% of the total workforce.
At the same time, the company will remain focused on achieving exceptionally high levels of guest satisfaction, targeting a 90% guest satisfaction rate, with every third guest expected to be a returning one. Valamar also plans to retain its Gold-level ESG rating from EcoVadis and continue investing in sustainable and responsible tourism, destination care, local offer development and improvements to quality of life in the communities where it operates.
Leadership team for Valamar 2030
To support the implementation of the 2030 strategy, Valamar’s Supervisory Board has reappointed Željko Kukurin as President of the Management Board and Marko Čižmek and Ivana Budin Arhanić as Management Board Members for a new term running until 31 December 2030. Two new Management Board Members were also appointed: David Poropat, formerly Senior Vice President for Operations, and Davor Brenko, formerly Senior Vice President for Sales and Marketing.
Earlier, the Supervisory Board of Imperial Riviera reappointed Alen Benković as President of the Management Board and Sebastian Palma as Management Board Member for a new term running until 31 December 2030.
The newly appointed executive team of Valamar Group will take responsibility for the strategic management of all business activities, with the goal of ensuring the consistent implementation and delivery of the ambitious Valamar 2030 strategy.
