From ULTRA Festival to International Conferences - Damir Lukić on the Success of AC Hotel by Marriott Split
A new book, Business Events, has just been published, written by Dr. Rob Davidson, Managing Director of MICE Knowledge. Its 500-pages analyse in detail every sector of the business events sector, including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.
Other chapters focus on key topics such as MICE destination marketing, education, sustainability, ethics, and technology for business events. This new third edition of Business Events has been extensively updated to reflect recent developments in business events, including:
Croatia recognized through relevant examples of good practice
For the domestic business tourism industry, it is particularly important that the book includes examples from Croatia. Among the international case study analyses is the example of MEETEX, the leading Croatian B2B event specialized in the meetings industry, which has been gathering domestic and foreign buyers for years and promoting Croatia as a competitive congress and incentive destination.
Another Croatian example refers to the Certified Croatian Meetings and Events Professional educational program, which is implemented by the Croatian Meeting Professionals Association. The inclusion of this program in the publication confirms the importance of systematic training of personnel and the increasing international visibility of the Croatian meetings sector.
Business Events is essential reading for all students of events, tourism, and hospitality management. It is also a valuable resource for anyone entering employment in the business events sector for the first time, or for experienced MICE professionals who wish to update their knowledge of current trends in this industry.
More details of the book are available here: www.routledge.com/book/businessevents.
