Alessandra Priante: It is time to stop counting tourists and start measuring value
Artificial intelligence is entering reception desks, revenue departments, and back offices faster than most hotels have managed to decide what to do with it. Which tools actually deliver results? How to set prices when the market changes from week to week? How to ensure that different systems work together instead of against each other? These questions will be answered at the anniversary fifth Rediscover, organized by Rentlio, Croatia's leading hospitality-tech company, on 12 November 2026 at the Fortis Club, at Falkensteiner Punta Skala Resort in Petrčane.
Under the slogan "The Next Chapter", more than 300 hotel owners and directors, hotel operations managers, sales and revenue management experts, and representatives of leading domestic and international technology companies will gather. "When we launched Rediscover five years ago, our goal was to create a place where hoteliers and technology experts would connect, exchange experiences, and discuss the real challenges of hotel operations. Over the past five years, we have witnessed significant changes in the hotel-tech industry, but I believe those yet to come are even more important. The development of artificial intelligence, the increasing connectivity of technology systems, and daily changes in the industry are opening a new chapter that will inevitably impact the way hotels operate in Croatia and the region. That is precisely why we are holding this year's Rediscover under the slogan 'The Next Chapter', aiming to bring the upcoming changes closer to hoteliers, as well as the concrete opportunities they bring for their business." – Marko Mišulić, founder and CEO of Rentlio.
From artificial intelligence to pricing strategy
As every year, the program will be opened by Marko Mišulić, founder and CEO of Rentlio. This year's edition of Rediscover is also the first since Rentlio became part of the Travelnode group, making the tagline "The Next Chapter" particularly fitting. Accordingly, Mišulić's presentation will focus on market shifts and the changes brought about by hotel technology.
One of this year's speakers will be Davor Aničić, CEO and co-founder of Velebit AI, who will provide a broader picture of AI development and its impact on business operations, while addressing the shift currently taking place: AI no longer merely answers questions, but increasingly executes tasks autonomously.
Today, nearly every software features some form of "AI function," but that does not automatically mean it delivers real value to a hotel. Pankracije Barać, Head of Product & Engineering at Rentlio, will reveal how Rentlio decides what makes sense to develop, where AI truly creates value, and how individual features evolve into comprehensive, intelligent solutions for hotels.
What hotel technology looks like when applied in practice – the advantages, as well as the challenges of various technological solutions – will be unveiled during a panel discussion. The perspectives of an independent hotel, a regional group, and one of Croatia's largest tourism systems will be heard all in one place.
Simon Asanger, Sales Manager at the technology company Smartness, will share practical advice on how to increase hotel revenue using smart pricing strategies and demonstrate how artificial intelligence fits into this, all based on real market data from Croatia and user experiences.
This year's program closes with a joint presentation by Rentlio and Lighthouse, delivering what hoteliers currently need most: concrete data for planning 2027. Edoardo Peschehera from Lighthouse will present global trends in demand, pricing, and traveler behavior, while Sanja Sudar, Head of Revenue at Rentlio, will demonstrate how these trends translate to the Croatian market using PHOBS data from over 4 million reservations. Where are guests coming from, when do they book, through which channels, and what influences their decisions? Participants will receive a complete market picture alongside clear guidelines for decisions on pricing, sales channels, and target markets in the upcoming season.
What do hoteliers take away from Rediscover?
Partners covering the entire hotel ecosystem
Rediscover is supported by companies whose technology, services, and solutions hotels rely on daily, ranging from revenue management and payments to smart access and guest experience – Smartness, Worldline, Dell Technologies, and ComTel Corp, alongside PHOBS, Lighthouse, Seyfor, Easy-in, and Expiriento.
Participation strictly by invitation
Rediscover is a closed event intended for owners, directors, and key decision-makers in the hotel industry from Croatia and the region. Due to limited capacity, participation is by invitation of the organizers only.
