FMTG enters 2026 with a clear strategic focus and the continuation of the successful Falkensteiner brand development.
Esplanade Zagreb Hotel has taken an important step in strengthening its international presence and enhancing the guest experience by joining GHA DISCOVERY, the award-winning global loyalty programme of Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
Through this partnership, Esplanade Zagreb Hotel becomes part of a prestigious global network that brings together more than 50 hotel brands and over 1,000 hotels across 100 countries worldwide, while opening an entirely new dimension of travel, benefits, and personalised experiences to its guests.
The GHA DISCOVERY programme is designed to reward guests from day one of membership through exclusive member rates, flexible rewards, special privileges, and authentic local experiences. Members earn DISCOVERY Dollars (D$), the programme’s rewards currency, which can be redeemed for future stays, dining, wellness and spa services, as well as numerous experiences at Esplanade and across all hotels within the GHA network worldwide.
“Esplanade has always been synonymous with exceptional service, tradition, elegance and unforgettable experiences. Our partnership with GHA DISCOVERY is a natural step that allows us to provide our guests with added value, greater flexibility, and access to a global network of outstanding hotels and experiences. We are particularly excited that this programme will further connect Esplanade’s local character with the international standards of luxury travel,” said Ivica Max Krizmanić, General Manager of Esplanade Zagreb Hotel.
In addition to collecting D$ rewards, programme members can enjoy numerous benefits such as room upgrades, late check-out, personalised recognition, and exclusive privileges during their stay. The programme is designed to reward not only overnight stays, but the entire guest experience — from gastronomy and wellness offerings to unique local experiences.
Esplanade guests will also be able to redeem their rewards not only while travelling, but for exclusive destination-inspired experiences, even without booking accommodation. In this way, GHA DISCOVERY further reflects the growing trend of modern luxury travel, where authenticity, flexibility, and meaningful experiences take centre stage.
To celebrate the launch of the programme, Esplanade Zagreb Hotel has prepared a special welcome offer for new members — Double DISCOVERY Dollars (D$) for everyone who registers during the first three months of the promotional period.
Membership in the programme is complimentary, and registration is available via the hotel’s official website or directly at the hotel.
Today, GHA DISCOVERY brings together more than 35 million members worldwide and represents one of the fastest-growing loyalty programmes in the luxury hospitality segment, focused on independent hotels and authentic travel experiences.
For more information and membership registration, please visit:
