The Opatija Riviera was showcased at tourism fairs in Ljubljana and Vienna
With the opening of the new Family Hotel Vilinia, Terme Olimia are starting a new chapter of family tourism in Slovenia. This is the largest investment by Terme Olimia in recent years and an important milestone celebrating the destination's 60th anniversary. The new hotel, worth approximately 30 million euros, brings 146 rooms, around 70 new jobs and a comprehensive development and experiential concept designed specifically for families with children.
Family Hotel Vilinia is not designed as a conventional family or children's hotel, but rather as a space where children can explore and parents can finally take a breather. The hotel combines comfortable accommodation, family wellbeing, play, exploration, nature and development-oriented amenities that allow families to enjoy a quality shared experience.
"Family Hotel Vilinia is not just a new accommodation facility, but a logical upgrade of our offer for families. We wanted to create a comprehensive service structure, from accommodation to experiences, which enables families to have a quality, connected and carefree experience," Terme Olimia point out.
Strategic upgrade of the Terme Olimia destination
The Family Hotel Vilinia project at Terme Olimia has been under development for more than a decade. Its development stems from a clear strategic decision: to upgrade the offer for families with children while simultaneously segmenting the entire destination even more clearly.
With the new hotel, Terme Olimia complete the family segment of their offer, which naturally connects with Termalija Family Fun, while other parts of the destination continue to meet the needs of guests looking for a quieter, more intimate and adult-oriented wellness experience.
"We started from a market niche and an opportunity to offer a product that practically does not exist at such a level in Slovenia. It was a meaningful and well-thought-out development path with which we complete our offer for families with children," the management of Terme Olimia emphasize.
The opening of Family Hotel Vilinia therefore does not mean a departure from Terme Olimia's identity as a wellbeing destination, but rather its upgrade. It is a continuation of deliberate development in which each guest segment has a clearly defined space: families get a hotel and experiences tailored to their pace, play and shared time, while adult guests find an even more pronounced space for peace, relaxation and escape in Wellness Orhidelia and the new direction of Wellness Hotel Sotelia.
Such segmentation allows the destination to provide a higher level of service, a better experience and a more tailored offer for different groups of visitors. Terme Olimia are thereby not only expanding their accommodation offer but also establishing a clearer architecture of experiences, where family holidays, wellness, relaxation and the adults-only experience do not exclude each other, but rather complement one another.
A hotel where families rediscover time for each other
Vilinia responds to modern family challenges: a lack of shared time, burnout, digital distraction and the stress that often accompanies family holidays. That is why the hotel is designed as a space of carefreeness, connection and exploration.
"When we say that Vilinia is not a conventional family hotel, it means that it is not just about playrooms and basic children's facilities, but about a concept where we encourage children to explore, connect with nature and families to reconnect with each other," Terme Olimia explain.
The special feature of the hotel is its development and experiential approach, which allows children to explore through play, whilst giving parents space to rest without feeling guilty. the animation is not designed merely as entertainment, but as a content-rich and development-oriented experience that stimulates curiosity, social skills, bonding and shared family moments.
A forest adventure as the heart of the experience
Family Hotel Vilinia is based on the concept of a forest adventure, which connects space, story, activities and experiences. The entire hotel is designed as a world of exploration where children discover new experiences through play, movement, imagination and contact with nature.
Families will have access to playrooms, animation areas, a cinema, teen zones, a library and other facilities adapted to different children's age groups. An important element of the experience will also be a panoramic connecting corridor, approximately 150 metres long, which will link the hotel with Termalija Family Fun, allowing guests comfortable access to the pool facilities in all weather conditions.
"These are activities where families spend time together, which is increasingly rare nowadays. In this way, we want to create a higher quality family experience, which is not just about the stay, but about experiencing things together," Terme Olimia point out.
An important milestone for Podčetrtek and the wider region
Family Hotel Vilinia is also important from the perspective of local development. The project brings new jobs, opens up opportunities for further development of tourism infrastructure and strengthens the visibility of Podčetrtek and the wider region as one of the most important tourist destinations in Slovenia.
Cooperation with the local community, the Municipality of Podčetrtek and local businesses that participated in the implementation of the investment played an important role in the project. As a result, Vilinia is not just a new hotel building, but part of a broader development story of the destination.
A new family holiday experience
With the opening of Family Hotel Vilinia, Terme Olimia set a new benchmark for family tourism in Slovenia. The hotel combines accommodation, play, development, nature, wellbeing and family connection into a complete experience that speaks to both children and parents.
Family Hotel Vilinia is a space where children explore the world through play and parents can finally take a breather. Above all, it is a space where families rediscover time for each other.
"Family Hotel Vilinia brings happiness and joy created by children's smiles on their faces," Terme Olimia conclude.
