Hotels Olympia Vodice: a reliable partner for business events on the Adriatic
Organised by the Association of Croatian Travel Agencies (UHPA), UHPA Days 2026 will take place from 18 to 20 March 2026 at the Olympia Hotel 4* in Vodice, in Šibenik-Knin County, which holds the title of UHPA’s recommended domestic destination for 2026.
This traditional gathering of Croatia’s tourism sector will bring together more than 200 participants in Vodice this year, including travel agency directors, UHPA members, representatives of the competent ministry, the Croatian National Tourist Board, the Croatian Chamber of Economy, domestic professional associations, the media and other key stakeholders in the tourism system. As a central meeting point for the industry ahead of the main part of the tourist season, UHPA Days will once again serve as a platform for open dialogue on the key challenges and development directions of Croatian tourism.
Strategic dialogue on the future of Croatian tourism
The programme is structured around two working segments. In the first, Tonči Glavina, Croatia’s Minister of Tourism and Sport, will present his views on current topics in the sector, followed by Kristjan Staničić, Director of the Croatian National Tourist Board, who will outline the key priorities of the system’s work in 2026. This first part will also include expert panel discussions focusing on the dual transition of the European economy, in particular the green transition in tourism, as well as digitalisation and e-business.
The second working segment will focus on presenting the rich tourism offer of Šibenik-Knin County and encouraging local stakeholders to connect with national partners, alongside the now well-established participation of directors of the Croatian National Tourist Board’s international offices.
Šibenik-Knin County – where nautical tourism meets authentic heritage
The ninth edition of UHPA Days places special emphasis on discovering the host destination. As part of the organised programme, participants will explore Vodice on a sunset boat trip accompanied by a tasting of local products. The programme also includes a visit to Šibenik, a city with two UNESCO-protected monuments. With expert guidance, participants will visit St Michael’s Fortress, the oldest of Šibenik’s four fortresses and a unique open-air venue offering spectacular views over the city and archipelago. The tour also includes a walk to the Cathedral of St James, a masterpiece of Renaissance architecture, followed by a visit to Baraka Winery, one of Dalmatia’s most highly regarded boutique wineries.
The programme concludes with a study tour of the hinterland of Šibenik-Knin County, a remarkable oasis of authenticity and beauty, during which participants will visit the Etnoland Dalmati theme park. Through a carefully designed multimedia experience, they will discover the richness of Dalmatian culture, history and natural beauty, followed by a high-quality gastronomic experience. The programme then continues with a visit to Krka National Park, specifically its best-known site, Skradinski Buk.
As a professional gathering held since 2016, UHPA Days has earned its place as one of the most important industry events in Croatia’s tourism sector. In addition to offering opportunities to strengthen business relationships and jointly reflect on a sustainable and competitive future for Croatian tourism, the ninth edition of the event, held in the heart of Adriatic nautical tourism, above all encourages cooperation and the exchange of experience.
