Conwayo: New AI app from Penta PCO transforms congress and event registration process

The organization of congresses and business events often begins with optimism—the opening of registrations and a simple online form. However, reality quickly catches up with the plans: emails pile up, participants encounter obstacles, and administration turns into daily "firefighting." It was from these specific practical challenges that Conwayo, was born, a new digital product from the PCO agency Penta that brings a different approach to registration: through conversation.

Conwayo is a solution that enables event registration via WhatsApp, without the need to install additional apps or navigate classic, often complex forms. On the event website, the participant chooses whether they want to register via a standard form or start a chat. Once the chat begins, the AI-driven system guides them through the entire process, from data entry to payment.

When technology fails to meet real participant needs

Penta points out that during their years of organizing congresses, they noticed a recurring pattern: existing registration tools do not align with how people function today. Participants don't think in terms of "fields" and "forms"; they think in terms of simple needs - they want to register quickly, request an invoice, or register multiple people at once.

"One moment that stuck with us was when a doctor, in a rush between examinations, sent a short message: 'Please register me for the congress, I don't have time to fill out all the data on the web.' It was actually quite logical. In everyday life, we handle more and more things via messages and mobile phones - from arrangements to bookings. Why should congress registration be any different? Conwayo was created precisely from that question," representatives from Penta state.

Although most registrations today take place online, the way participants access that process has changed significantly. More than 60 percent of congress website visitors arrive via mobile devices, yet only a small fraction successfully completes the registration. A large number of potential participants drop out somewhere along the way, without feedback and without a clear reason.

For event organizers, this doesn't just mean lower conversion rates, but a concrete loss of participants, revenue, and the overall reach of the event. This problem long remained under the radar, partly because there was no solution that fit actual user habits, and partly because the focus of organizers and agencies was primarily on content and operational execution.

This is exactly where Conwayo finds its role. Instead of further complicating the process, it changes the approach from the ground up - turning registration into communication that is already familiar and intuitive to users.

Registration as a conversation: simplicity for users, control for organizers

Conwayo introduces a different approach - registration no longer feels like filling out a form, but like natural communication. The system collects all necessary information through dialogue, adapting to the user and their specific requirements.

For organizers, this means a significant reduction in email communication and administrative burden. Data is collected in a structured way, invoices are generated automatically, and the status of registrations is clear and transparent at all times. Instead of fragmented information in an inbox, the entire process takes place within a single system.

The value is particularly evident in complex events, such as medical and professional congresses, where group registrations, institutional payments, and specific participant requirements are common. Conwayo doesn't simplify the process by ignoring these needs; it handles them "in the background" while leaving the user with a simple experience.

A logical step forward for the event industry

One of the key advantages of Conwayo is that it requires no additional learning from the user. Participants use a communication channel they already use daily, without creating new accounts or going through extra steps.

But perhaps more important than the technology itself is the approach behind its development. With this solution, Penta has addressed a specific operational problem while opening a broader conversation: how to distribute roles in an increasingly complex event environment so that every stakeholder does what they do best.

While organizers can focus more on content and the event experience, agencies take over process optimization, and participants receive a simple and intuitive user experience. It is often this level of experience that makes the difference between an average event and a successful one.

Conwayo thus represents not just a technological leap, but a logical step forward for an industry increasingly seeking solutions aligned with the real-world habits of its users.