Money Motion Day0 opened for public reveals key financial lessons for young
The ninth edition of the 3T – Tourism, Travel & Tech conference, organised by Bug and Mreža, will take place on 2 April and will focus on current topics connecting two of Croatia’s strongest economic sectors. The main goal of this year’s edition is to examine how technological solutions can help sustain and further strengthen the country’s tourism success.
The programme will, as usual, cover a broad range of topics with a focus on the technological side of tourism and travel. Participants will learn how technology can help attract new guests, fill job vacancies and enrich the country’s overall tourism offer. In addition, experts will address international trends, competitiveness, wine tourism and the ways technology can help keep Croatian tourism at the very top.
Programme highlights
One of the featured topics will be the luxury transformation of Croatia’s tourism offer through the lens of authenticity. Dijana Grgić, editor-in-chief of the specialised wine magazine Vinum.In, will moderate the panel “Authenticity as luxury in tourism”, which will explore why today’s guests increasingly seek genuine, local experiences instead of conventional luxury. The discussion will also highlight the trend in which local gastronomy, accommodation and tradition are becoming a recognisable and sustainable tourism product.
Alongside the experiential aspect, the conference will also look at the back-end operations that make luxury tourism possible. Robert Sedlar of Interzero, an award-winning professional with more than 20 years of experience in tourism and environmental protection, will give a presentation titled “The hidden infrastructure of luxury tourism”, explaining why the future of hotels depends not on spa centres, but primarily on the logistics of food, energy and waste.
The conference programme will also address the security aspects of modern hospitality, with a special focus on vulnerabilities in network systems. Security consultant Matko Antun Bekavac will deliver a presentation titled “The invisible guest: How €50 worth of hardware can create a million-euro problem”, warning that standard security certificates and expensive equipment often create only an illusion of safety in five-star hotels. Bekavac will show participants how easily available tools can cause major financial damage and compromise hotel systems in a very short time.
People as the operating system
In addition to hardware and software, digital platforms in tourism rely on another key but often invisible mechanism – host communities. The panel discussion “Community as software” will explore how hosts in practice act as an informal “operating system”, without which the day-to-day functioning of apps, data and automated processes would be impossible. The panel will be moderated by Airbnb Community Leader Karmen Mrakovčić.
Although these communities are partly formal and integrated into apps, they also develop strongly through independent channels such as Facebook groups, forums, chat tools and in-person meetups. In these spaces, hosts exchange knowledge, make quick decisions and take on the role of an informal knowledge base, reinforcing the idea that people are a core part of business infrastructure, just as important as the technology itself.
Tickets on sale
The ticket price for in-person attendance or online access is €29 (VAT included). Buyers of any ticket also receive access to recordings of the presentations. Subscribers to the print editions of Bug or Mreža, as well as digital Pro subscribers to Bug.hr, receive a €4 discount on the ticket price. Tickets are available here.
The 3T – Tourism, Travel & Tech 2026 conference will be held at Algebra Bernays University in Zagreb, while the rest of the programme, which is still being finalised, can be found on the official website.
