Fam trips in a destination - a valuable business tool or an overpriced “excursion” for the selected few?
The arrival of Anita Bilaver at the head of Hotel Dubrovnik marks the beginning of a new development period for one of Zagreb’s most recognisable hotels in the business tourism segment. Her international education, including studies at Eastern Michigan University, as well as her professional experience in the US market, bring a broader management perspective and a clearer positioning towards global business guests.
Work experience in different regions and several large corporations across North America reflects her strong orientation towards modern management practices and international hospitality standards. In the context of an increasingly demanding and constantly changing business tourism market, such a profile is particularly relevant due to its focus on operational efficiency, service quality and flexibility in working with various types of corporate clients.
In the upcoming period, further strengthening of the hotel’s organizational structure is expected, with an emphasis on attracting and developing professional staff in key business segments. The sales and marketing team has already been further reinforced with new personnel, including the arrival of Tea Murseli, indicating enhanced market activity and a stronger focus on commercial development.
Conference and meetings offer
Hotel Dubrovnik holds a stable position in Zagreb’s MICE segment thanks to its developed infrastructure for business events and long-standing experience in organising professional gatherings.
The hotel features ten conference and multipurpose halls that enable the organisation of a wide range of business formats – from smaller meetings and workshops to larger conferences and corporate events. Alongside the larger halls, flexible spaces for business meetings and individualised B2B encounters are also available, allowing for a high level of adaptation to the diverse needs of business clients.
The "Ban Jelačić" hall particularly stands out as the hotel’s largest event venue with a capacity of up to 200 participants, offering a direct view of the main city square. This combination of a prestigious ambience and an exceptionally central location represents one of the hotel's key competitive advantages in Zagreb’s event industry market.
The hotel is also a frequent partner of professional and international medical gatherings. Among them, the European Course of Plastic, Reconstructive and Aesthetic Surgery held in November 2025 stands out, as well as the "Coagulation Days" conference, which will be held again in May 2026 and will gather leading experts in anaesthesiology, surgery and transfusion medicine. The continuity of such events further confirms the hotel’s position as a relevant destination in the segment of highly specialised congresses.
Situated in the very heart of Zagreb, the hotel benefits from one of the city's most attractive locations, ensuring a strong competitive edge in business tourism. The synergy of the location, flexible event venues and the continuous development of services tailored to business guests confirms the hotel’s strategic direction towards further strengthening the MICE segment.
