Marcus Smola: Sustainable hotel profitability today requires smart processes and a strong MICE product
Ahead of the Best Stay Event, Marcus Smola speaks about the challenges facing hoteliers, the formulas for profitability, and the role of a strong, well-structured MICE product in business growth...
Ana First: returning home with a clear vision – new hotels, a new role, and a new chapter for Dubrovnik
As CEO of the Dubrovnik Sea Sun Hotels group, Ana First is beginning a new chapter in Dubrovnik’s hotel and MICE offering, with a focus on boutique events, luxury with a strong local identity, and...
Ljiljana Kukec: Strengthening sponsorship culture can transform Croatia's congress offer more than new venues
From luxury hospitality and state protocol to franchise forums and international associations, Ljiljana Kukec discusses experiences that shaped her and why she sees congress offer development...
Denis Ivošević: Istria is emerging as the new MICE destination of the Mediterranean
With a clear strategy, international partnerships with SITE, Maritz and Virtuoso, and a focus on expertise, Istria is positioning itself as a serious and long-term competitive MICE destination
