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MICE Magazine

Berislav Marszalek: From student project to regional leader – how Entrio conquered the southeast European market
Ticketing platform

Berislav Marszalek: From student project to regional leader – how Entrio conquered the southeast European market

Marina Marunić: Clients do not buy a transfer and dinner, but the feeling that their event is in safe hands
DMC agency

Marina Marunić: Clients do not buy a transfer and dinner, but the feeling that their event is in safe hands

Maja Rusan reveals why business events and the charity sector have more in common than we think
Social impact

Maja Rusan reveals why business events and the charity sector have more in common than we think

New multifunctional event venue in Zagreb – SFERA 173
Event scene

New multifunctional event venue in Zagreb – SFERA 173

Liftoff 2026

30.06.-01.07.2026.
MOZAIK EVENT CENTAR

Infobip Shift

13.-15.09.2026.
Dvorana Krešimira Ćosića, Zadar

Cold coffee during a break does not cost the price of a coffee - it costs the next conference
F&B on events

Cold coffee during a break does not cost the price of a coffee - it costs the next conference

How errors in food and beverage department planning and execution can affect event quality and organiser satisfaction, and how to avoid them – writes Leo Ljubičić, an experienced chef, pastry chef...

2026-06-23 / Source: PoslovniTurizam (Leo Ljubičić)
Halal Travel & Taste Summit: Zagreb at the centre of a fast-growing $280 billion tourism market
Halal-friendly tourism

Halal Travel & Taste Summit: Zagreb at the centre of a fast-growing $280 billion tourism market

The first Halal Travel & Taste Summit gathered leading domestic and international experts in Zagreb to open doors to a market that plans as many as 245 million international trips by 2030

2026-06-24 / Source: PoslovniTurizam
Valamar's restaurant Harry's Piccolo receives a MICHELIN star, with recognition also for JAZ and Spinnaker
Gastronomy

Valamar's restaurant Harry's Piccolo receives a MICHELIN star, with recognition also for JAZ and Spinnaker

Croatia has a new MICHELIN star, which has been awarded to the Istrian restaurant Harry's Piccolo from Poreč

2026-06-25 / Source: PoslovniTurizam
Aminess Younique Korčula Heritage Hotel opens – a 5-star luxury oasis in the heart of Korčula
Hotel opening

Aminess Younique Korčula Heritage Hotel opens – a 5-star luxury oasis in the heart of Korčula

An investment worth €3.4 million brings five stars to the historic building, along with the exclusive 7 Seas restaurant by chef Matija Bogdan and a new dimension of sustainable luxury on the Adriatic

Croatia's national football team and John Malkovich in a new promotional breakthrough for Croatian tourism in the US
Destination marketing

Croatia's national football team and John Malkovich in a new promotional breakthrough for Croatian tourism in the US

A new promotional film starring the Hollywood celebrity premiered at the Croatian national team camp in Alexandria, launching the most powerful strategic campaign for the American market to date

Pical Resort officially opened with numerous dignitaries and an impressive entertainment programme
Valamar Collection

Pical Resort officially opened with numerous dignitaries and an impressive entertainment programme

The 5* Pical Resort has officially opened in Poreč, marking the most significant tourism project in Croatia and a new step forward towards a luxury, year-round offer

Manuela Šola: Croatian event industry needs a bolder step into technology and more dynamic formats
Future Tense

Manuela Šola: Croatian event industry needs a bolder step into technology and more dynamic formats

The director of Komunikacijski laboratorij talks about the development of the Future Tense conference, international projects and what makes a top-tier event today

The most valuable conversations, partnerships and innovations at the Liftoff conference often happen outside the conference hall
Mirta Anjoš

The most valuable conversations, partnerships and innovations at the Liftoff conference often happen outside the conference hall

Plitvice Lakes: fewer visitors, higher revenue – a shift towards premium and sustainable tourism
Plitvice Lakes

Plitvice Lakes: fewer visitors, higher revenue – a shift towards premium and sustainable tourism

The guiding spirit of Croatia’s meetings and incentive industry: Ranko Filipović on the craft of the PCO profession
MICE industry

The guiding spirit of Croatia’s meetings and incentive industry: Ranko Filipović on the craft of the PCO profession

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Fam trips in a destination - a valuable business tool or an overpriced “excursion” for the selected few?
Fam trips

Fam trips in a destination - a valuable business tool or an overpriced “excursion” for the selected few?

Familiarization trips have evolved into an educational tool that reduces risk, builds trust and offers an authentic experience of a destination that digital tools cannot fully replace.

An event as a content goldmine: how to turn one event into months of high-quality visual content
Visual content

An event as a content goldmine: how to turn one event into months of high-quality visual content

Business retreat: a strategic way to strengthen your team
Bluesun

Business retreat: a strategic way to strengthen your team

Branding in the hospitality: How to increase prices, RevPAR and guest loyalty - lessons from Sweden
Tomas Bäcklund

Branding in the hospitality: How to increase prices, RevPAR and guest loyalty - lessons from Sweden

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Conwayo: New AI app from Penta PCO transforms congress and event registration process
AI registration agent

Conwayo: New AI app from Penta PCO transforms congress and event registration process

A new digital tool allows participants to register for events via WhatsApp chat, simplifying the process for both attendees and organizers

3T - Tourism, Travel & Tech: AI, authenticity and the new guest profile are shaping the future of the industry
3T Conference

3T - Tourism, Travel & Tech: AI, authenticity and the new guest profile are shaping the future of the industry

3T Conference: Digital workers, invisible guests and authentic luxury
3T Conference

3T Conference: Digital workers, invisible guests and authentic luxury

Will money as we know it soon disappear? At Money Motion, banking and fintech leaders discussed the digital euro, AI and the new rules of the game
Money Motion

Will money as we know it soon disappear? At Money Motion, banking and fintech leaders discussed the digital euro, AI and the new rules of the game

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ICCA rankings 2025: Lisbon the new number one among cities, Croatia among the world’s top 50 countries
Meetings destinations

ICCA rankings 2025: Lisbon the new number one among cities, Croatia among the world’s top 50 countries

Vienna lost its lead and fell to fourth place, while Croatia, with 99 international meetings across 14 cities, outperformed its regional competition and confirmed its potential

Business events among the largest global economic drivers – $1.3 trillion in direct spending
Research

Business events among the largest global economic drivers – $1.3 trillion in direct spending

Tourism traffic: 14 million overnight stays in first five months, led by Istria and hotels
Croatian Tourism

Tourism traffic: 14 million overnight stays in first five months, led by Istria and hotels

Visa: 59 per cent of Croatian travellers plan their trips with the help of artificial intelligence
Research

Visa: 59 per cent of Croatian travellers plan their trips with the help of artificial intelligence

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Accor expands Mövenpick portfolio: Largest wellness centre in Croatia and luxury novelties coming to the region
New hotels

Accor expands Mövenpick portfolio: Largest wellness centre in Croatia and luxury novelties coming to the region

The premium brand Mövenpick is strongly expanding its global network with the opening of new hotels in Croatia, Montenegro, Uzbekistan and Armenia, bringing the largest wellness centre in the country and top-tier gastronomic concepts tailored for business and leisure guests to Novi Vinodolski

Valamar to invest €151.6 million in sustainability, employees and luxury tourism in 2027
Tourism investments

Valamar to invest €151.6 million in sustainability, employees and luxury tourism in 2027

Falkensteiner takes over management of Austria’s largest thermal resort Loipersdorf
FMTG

Falkensteiner takes over management of Austria’s largest thermal resort Loipersdorf

Aminess Hospitality Group: Franchises and management agreements become the new standard
Aminess Hotels & Resorts

Aminess Hospitality Group: Franchises and management agreements become the new standard

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Zagreb becomes the centre of the deep tech community: Liftoff conference starts soon
Coming up

Zagreb becomes the centre of the deep tech community: Liftoff conference starts soon

You still have time to secure your place at the largest regional gathering of the deep tech community – the Liftoff conference in Zagreb

Money Motion powers Automation Summit: Leading regional AI conference in Split gathers business elite
Save the date

Money Motion powers Automation Summit: Leading regional AI conference in Split gathers business elite

The first Halal Travel & Taste Summit takes place in Zagreb
Coming up

The first Halal Travel & Taste Summit takes place in Zagreb

Greencajt 2026: Global experts raise key questions on the future of sustainability and business
Festival of sustainability

Greencajt 2026: Global experts raise key questions on the future of sustainability and business

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